In their video “Our New Company: Making Watcher,” they explain that after leaving Buzzfeed they felt that, “Joining forces felt like the natural and horrifying decision,” thus creating the company. The company “is a digital media studio that creates television-caliber, unscripted series that aim to bring joy, inspire curiosity and genuinely connect with audience,” according to their website. In January of 2020, Madej and Bergara launched Watcher Entertainment alongside fellow former Buzzfeed content creator Steven Lim.
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